Isabel Noboa Isabel Noboa Pontón de Loor (Guayaquil, Ecuador, 1946) is an Ecuadorian businesswoman known for her foray into agricultural, real estate, industrial, commercial and tourism businesses, through the Nobis Consortium - one of the largest business groups in Ecuador - that Noboa is the founder and executive president.2 She is currently considered one of the most important women entrepreneurs in Latin America.3 Likewise, Isabel Noboa has a background in philanthropy initiatives. Isabel Noboa is the daughter of the late Ecuadorian businessman Luis Noboa Naranjo, founder of the Noboa Corporation, and Isabel Pontón Ávila, who had 6 children, one of them businessman and politician Álvaro Noboa.4 Noboa left Ecuador at age 12 to go to study at St. George's School in Clarens, Switzerland. Later he would take distance economics classes with the University of London. After his return to Guayaquil, he married at ...